Clear customer communication needs more than Plain English
Plain English is fantastic. The thing that scares me is that we still need it, 33 years after the brilliant, campaigning Chrissie Maher founded it. Local authorities, organisations and NGOs are still producing communication that people struggle to understand. But Plain English is just the start of good communication – a foundation.
There’s so much more to communicating with customers, with staff, with stakeholders. What about transactional analysis; communicating to people with a tone that’s adult to adult? What about tone of voice? What about using behavioural psychology techniques in communication?
Plain English adds a vital level of comprehensibility to communication – but there is so, so much more to communicating effectively. Here’s our Managing Director, Mark McArthur-Christie, explaining why: