Give Mark the chance to speak about customers and he’s off like a rat up a pipe. So he was delighted to be invited to HouseMark’s Customer Excellence Club in London’s Ambassador’s Hotel.
He talked about the struggle organisations have when they try to solve complex problems with solutions designed for complicated ones (there’s a huge difference). He explained how the sort of complexity customers generate needs a completely different approach – one that involves emotion, rationality, clarity and humanity. If you’d like Mark to speak at your event, drop him an email.