I got a letter this week. It started: “No transfer of certificated shares by the shareholder or personal representative should be submitted until receipt of… Read More »Improving user experience with user-centred language
I don’t know if you’ve seen Allister Heath’s article in the Telegraph? He says that companies must start listening to a public who feel taken… Read More »Is it all down to tone of voice in customer communication?
Does your customer communication fit your brand language and tone of voice? I was having a drink with a mate a couple of days ago.… Read More »Brand language and tone of voice: Can’t the corporate style police read?
Why luxury brands need to think seriously about their customer communication. I have a thing for watches. Sadly for my bank balance, this desire is… Read More »Communication’s no luxury – customer experience for luxury brands