A Guide to Responding to customer complaints

Responding to customer complaints

Take the heat out of complaints. Practical ways to build a value-added customer complaints handling process. Is your complaints procedure causing unnecessary issues? Tips for building a better complaints management process. Our guide to managing customer complaints the human way.

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Customer complaints are an inevitable part of the overall service improvement for any business. Complaints are an incredibly valuable component in improving the customer experience if they’re handled effectively.

When people complain about your business, it’s because there’s a factual and emotional difference between what you promised and what you delivered.

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James Freeman-Gray

I'm co-founder here at Rubuss. I work across service design, customer experience, complaints and cultural change. I'm also an executive coach supporting leaders to take a human-centred approach to empowering their teams.