A Guide to busting jargon in customer Communication

Jargon busting in customer communication

Don’t let corporate gobbledygook get in the way of creating clear, engaging communication for your customers. It’s all too easy to create customer communication that’s internally-focused and difficult to understand. This guide shows you how to avoid it.

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If your customer-focused teams spend more time being “pleased to inform”, “taking this opportunity” and “making the necessary arrangements” this Rubuss Guide will show you how to get them speaking and writing in clearer language your customers will love and understand.

Internally focused language makes it difficult for your customers to understand and respond to. Removing the corp-speak and making your content customer-centric helps get customers on your side – and doing what you need them to do.

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James Freeman-Gray

I'm co-founder here at Rubuss. I work across service design, customer experience, complaints and cultural change. I'm also an executive coach supporting leaders to take a human-centred approach to empowering their teams.